Learn Digital Marketing & Business Best Practices
From Industry Experts
Six workshops designed to teach non-technical business owners how to increase your bottom line using the web.
Friday, May 30th, 1:00 to 5:00pm at BLDG 92,
Brooklyn Navy Yard Center, 63 Flushing Ave.
1:00pm-1:40pm
Welcome & panel discussion… A New Way of Thinking
Hear real stories of companies that used digital marketing to grow their business. The goal is to help you start to think like a digital marketer.
Choose one workshop in each session.
Ask questions, take notes, and leave with next steps to grow your business!
1:50pm-2:45pm
How to Make Your Website Grow Your Business
A website should help you build your business by generating leads, sales, and increased revenues.
What you’ll learn:
- How to identify your primary online business goals
- How to build or re-configure your website to accomplish those goals
- Why the way your website looks almost doesn’t matter
You’ll leave with next steps to grow your business that you can implement right away.
Energy Costs, Opportunities & Savings
Understand what energy costs your business and learn how to reduce it.
What you’ll learn:
- How to decipher your energy bill and find the hidden upswings
- How track energy costs over time and what you can do to lower them
- How to prepare for energy emergencies… why generators won’t work
You’ll leave with DIY tips you can use to lower your energy bill right now!
2:50pm-3:45pm
How to Hire and Manage Website & App Developers
It’s difficult to hire a vendor when you don’t know what you need… and don’t understand what they’re talking about.
What you’ll learn:
- The different types of developers
- How to identify who you should work with and which questions to ask
- Should you hire someone or use a freelancer
- Things to say and not say to a potential vendor
You’ll leave knowing how to choose the right developer for “your” project.
How to Use Social Media to Boost Your Visibility
What you’ll learn:
- How to use social media platforms like Facebook, Twitter, YouTube & LinkedIn
- What is Twitter and when you should tweet
- How to get fans, friends, followers and increase your visibility
You’ll leave with actionable steps to increase your customer base and build a loyal community of followers.
4:00pm-5:00pm
Cash Flow Financing, Bridging the Gaps
Managing cash flow is a big challenge. When business starts going great, money often gets scarce. How do you fund those new orders and projects?
What you’ll learn:
- How to mobilize your credit card processing
- How to safely use personal credit
- How to approach a bank with accounts receivable
- How your purchasing terms can smooth the roller coaster
You’ll leave with practical strategies for easing your cash flow issues.
How to Get Top Search Engine Rankings
Top search engine rankings bring traffic to your site… and more traffic can mean more income. SEO (search engine optimization) is easy to understand however, very few business owners have a clue how to go about it.
What you’ll learn:
- What are keywords and do they matter
- How to optimize your website to rank higher in the search results
- Why good content is king
- How evaluate SEO professionals and do you need one
You’ll leave with next steps you can use to start raising your search rankings right away